Branding is a publisher with a mission to spread God's word to the whole world as a fulfillment of Revelation 17:1. Their icon had to represent that mission, while also lending itself for multi-language use, and remain religiously neutral for use in religiously hostile territories in the world. The icon portrays four stripes encircling the earth standing for the 3 angels messages seen in revelation 14:6-12 and the 4th angel of revelation 17:1. At the same time, the icon alludes to the shape of a uppercase "G" which is the first letter of their brand name.

GLOW does not only envision spreading God's word in the printed form but also through digital mediums.
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